MediCold

Many injectable medications require storage at 2 - 8 °C, making them difficult to travel with. Medications are commonly transported in insulated bags cooled with gel or ice packs that only keep medication cold for a couple of hours. This requires constant substitution of cold sources in order to preserve the efficacy of the medicine. 

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As a user of Humira, I experienced anxiety around keeping my medication cool while traveling and had the idea to create a travel container that would keep medication cold for a longer period of time. Drawing inspiration from my vacuum insulated SwellⓇ water bottle, I created a vacuum insulated medicine travel case.​

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Using Tim Ferriss’s lean product development technique from his book The Four Hour Work Week, I created a website complete with renderings of the final product. I then created and ran a Google Ads campaign to attract potential customers to my website, where they completed a contact information form. I was able to gauge product interest by quantifying impressions versus the number of consumers that filled out the form. My hope is to move into the production phase in the near future.

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MediCold website: http://medicold.weebly.com/